Management

FedEx Corporation

The idea of the first quick service delivery of letters and parcels is wholly owned by an American named Fred Smith, who passed a long time to realize his dreams. However, in the history of FedEx, there were difficulties that could destroy the company at the stage of its implementation and the following activity. Details

Coca Cola marketing challenges in Brazil

Brazilian soft drink market was large and with good perspectives of growth. In that country, soft drinks were sold in different types of containersmade of glass, PET, and aluminum, and with different capacities from 200 ml to 2.5 liters. Details

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