How to Properly Organize a Case Study

You write a case study when you need to narrate about one's experience related to some university events, for example student's experience in the participation of Fresher's Week or some other celebrations, students' involvement in some research project or conference, etc.); or to write about cooperation between your university and some partner industry or company (for example, the collaboration between some healthcare center and medical university).

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Writing a case study is not relevant when you provide content on a broad subject rather than one's individual experience, for instance event, project or campaign; you describe something that has not taken place yet; there have already been written case studies on your chosen topic.

Thus, before creating a brand new content, conduct a thorough research on the Internet to check out whether case studies relating to your selected aspect have been written. Besides, you might as well design some questionnaires or interviews in order to get information straight from people responsible for the issue. Make sure you do not duplicate the same content as you have found on the web.

Tips on How to Name Your Case Study

When providing a title, make sure you adhere to the following recommendations:

  • Make the title easy to comprehend: do not use complex words and structures that are confusing to readers. Avoid terms (especially technical ones) that might create difficulties in understanding;
  • prefer active voice to passive;
  • make the title as informative as possible to make readers aware what the problem you address lies in;
  • ensure that the title makes sense and is succinct when it is read beyond the specific context. It will enable readers find the needed content via search engines;
  • limit the title to 65 characters so that it would be entirely visible when searched online.

Don'ts when writing a title for your case study:

  • never name it "case study" and don't include this phrase in the title;
  • do not pose a question - the title should be a statement;
  • do not write dashes or commas that might make the URL-address confusing. If you need to logically separate parts of the title, use a colon instead.

Writing the Case Study Content

Writing the Case Study Content

Useful Sources

The style guide provided by your university will help you become aware of the style, terminology, and the tone of writing expected from you. It is important to use terminology consistent with the one provided on the university website. Besides, the format guidelines will help you with designing proper headings, sections, lists, and other structural elements of the case study.

After providing the main content of the case study, make sure you add a call to action. Make sure it corresponds to the following requirements:

  • use active voice: "contact the ...", "find more detailed information on the ...", "find out more about ...");
  • make sure the link destination is clear to the reader;
  • do not end it with a full stop.

The call to action you provide can be an email address, a link to a web page/ website or a phone number. If the content you provide does not have a call to action, select "no call to action" and indicate a plausible reason for that in the box "reason for no call to action." Make sure you think one step ahead of the reader.

Having provided the content including any contact details, media or images, you will then want to select an associated group or an owner for your page. The selected group or individual will have permission to maintain the content.


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